#MACLovesLisa

Lisa has become cosmetics giant MAC new Global Ambassador.

It is seemingly impossible for a Kpop Idol to bag yet another huge brand, however Lisa has done it; again.

It would seem as though Lisa has made becoming a Spokesperson, Brand Ambassador and Global Ambassador somewhat of a hobby.

On October 18th 2020, cosmetics giant MAC took to social media with a teaser with a short video teaser of their new Global Ambassador. Although the teaser itself was merely a few seconds long, fans across Twitterverse were gleaming with happiness as they immediately identified the person by her iconic walk which fans had dubbed the "Manoban Walk".

At 10am KST MAC dropped the news across all social media that Lisa had become their new and first ever female Kpop Idol Global Ambassador and fans took to Twitter and trended two hashtags #.MACLOVESLISA created by MAC and the fanbase made #.MACGlobalAmbassadorLISA which ofcourse trended Worldwide.

Almost immediately & simultaneously MAC social media accounts across the globe had update their websites with Lisa's beautiful face announcing the much anticipated news.

What this means for Lisa is her face will be plastered across the World from store frontage, signages and billboards. MAC have stated that their long term contract with Lisa begins this month and she will become the muse for their future products and campaigns.

Lisa is again the first ever female Kpop Idol to have landed the coveted role of Global Ambassador for MAC cosmetics, not an easy feat by any stretch of the imagination. This long-term lucrative deal means Lisa will have her beautiful features spread out across the World in all MAC stores as well as advertisements' and Billboards.

The news itself comes as no surprise as there had been murmurs in her fandom about a cosmetic brand wanting to work with Lisa however she was still with Moonshot at that time.

Working with Moonshot allowed brands to see and monitor her obvious appeal as an influencer as fans always flocked to what Lisa was wearing, be it at a music show to her every day life.

“I have always been a big fan of MAC! I like how the brand turns makeup into a form of self-expression which always gives me great confidence on stage,” she said. “Together with MAC, I am excited to invite and empower more audiences as we both have individuality and diversity at our core.” - Lisa on LifeStyleAsia

Macs senior Vice President and Global Creative Director tells Refinery Drew Elliot about what drew that brand to the young Kpop startlet was her "unparalleled talent" and "bold fashion forward style".

It is no secret that Lisa's own personal sense of style has always tittered on the border of tomboy feminine with a preference to comfort and style personal identity. One would merely have to look at her past airport outfits to see Lisa likes to try new looks all the time, often changing her hair as often as she feels.

"Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else," explained Senior Vice President and Global Creative Director, Drew Elliot. "We can't wait for her fans to see what she has in store for them through our collaboration." - Drew Elliot

Not only do the likes of Billboard Japan and other music accounts online share the welcome news, Magazine giants such as VanityFair and HarpersBazaar have all weighed in with their own cover of Lisa's new appointment in the fashion industry, with VanityFair stating that Lisa is the "Beauty Industry's Latest Muse".

“We were drawn to her confident, edgy-chic style and ability to take risks in the name of fashion” - Drew Elliot for VF

"I have always been a big fan of MAC! I like how the brand turns makeup into a form of self-expression which always gives me great confidence on stage,” “Together with MAC, I am excited to invite and empower more audiences as we both have individuality and diversity at our core."

Elliot has also stated that Lisa will be the MUSE for future products and campaigns and there are many surprises instore for her fans. It goes without saying that as soon as the news dropped, fans flocked to the MAC website in their countries all vying to purchase something from Lisas picks.

What MAC had done for Lisa on all their websites is testament to their knowledge of all things about Lisa, so they had clearly done their research.

MAC are really treating Lisa as a Global Ambassador deserves by calling Lisa's picks as POKPAKS Top Pick, and with that endearing show of support, fans proceeded to purchase to the point of some of Lisas pics being sold out in various shades.

Lisa has within a short space of time accumulated some very lucrative collaborations with some very serious weight in the luxury houses, and now global cosmetic giant MAC.